Newspapers even stronger and more relevant in the digital age

The Newspaper Works’ landmark audience report, Newspapers Today Part 2, explores the relationship Australians have with newspapers and their websites, editorial and advertising content, and how they compare with other media.

This new report has found that far from losing relevance with readers in the past two years, newspapers and their websites have become respected, multi-dimensional brands that readers regard as more absorbing, dynamic and reputable than ever.

The study also reveals that, rather than competing with each other, newspapers and their websites in fact play complementary roles and are used for different purposes and need states.

For a copy of the full Newspapers Today Part 2 report, visit www.thenewspaperworks.com.au.