The style success story

2 September 2008

Tracy Johnston is the Group Editor for style Magazine, Queensland's top-selling and most widely read magazine. She shares some insights into thestyleconnection research study, and provides a sneak preview into October's bumper 'Feel Good' issue.

It's not surprising that style's 5 titles attract an impressive total readership of 805,000 people across Brisbane and the Gold Coast*. Recently-conducted qualitative research thestyleconnection reveals that style is one of Queensland's most popular, sought-after, ‘must read' local lifestyle magazines. Our readers describe style as being a unique, valuable, and prestigious lifestyle magazine that gives them information and ideas that others have to pay for, or simply can't access.

Look out for October's ‘Feel Good' issue - it's full of information and advice about preparing our readers for the fun summer times ahead. What makes them look and feel like a million dollars? Is it keeping fit? Is it staying in shape? Is it having a delicious tan or a hot pair of shoes? Is it the pedicure that makes their toes sandal-perfect or having their hair done in perfect summer colour? Is it an hour-long massage or do they need a non-surgical facelift to make them look and feel refreshed? Maybe it's a weekend getaway at a luxury resort... whatever it takes to make our readers feel good, we've got it covered in style.

For more information on thestyleconnection and/or our upcoming bumper issues, please contact your APN Australian Publishing National Sales Account Manager.

Brisbane
Adrienne Le Mura - 0407 733 199
or adrienne.lemura@apnap.com.au

Sydney
Nicole King - 0415 244 560
or nicole.king@apnap.com.au

Melbourne
Elizabeth Graham - 0404 039 805
or elizabeth.graham@apnap.com.au

*Readership estimate based on audited circulation by RPC identified in style reader survey