TV Guide

In response to the changing Australian TV landscape, and to meet the evolving entertainment needs of dynamic regional consumers, APN Australian Regional Media has introduced The Guide.

Published in full-colour on a weekly basis, The Guide is the definitive guide to television viewing and in-home entertainment across thriving regional boomtowns from Mackay to Coffs Harbour.

The Guide is inserted into APN's 14 popular regional daily newspapers, and features expanded program listings – including free-to-air, HD, and subscription television channels. The Guide also includes reviews and highlights for the week, engaging cover stories, puzzles, competitions, and celebrity news.

The Guide provides advertisers with numerous opportunities to showcase their brands:

• Consistent brand, editorial content, and publication days – facilitates smooth booking and production processes
• 7-day reference guide – maximises exposure and frequency
• A ‘must-read' for many readers – ensures significant cut-through
• Enhanced page size and quality stock – boosts campaign and brand impact
  

A highly-valued part of APN’s well-rounded newspapers, The Guide provides readers with a convenient 7-day guide to what’s on television, while giving advertisers a media vehicle with longevity.

Lucrative, high-impact sponsorship opportunities are also available for select advertisers. Contact your Account Manager or nearest office for details.

Format

Lift-out

Frequency

Weekly – Thursday
(ex. Coffs – Wednesday)

Distribution

Carried prominently in 14 market-leading regional daily newspapers

Circulation

174,628**

Readership

408,000*

 

• *Morgan March 2010; Net readership (APN hosts); APN TDA
• **January to June 2010 av. net paid sales (APN hosts); CAB October 2009 to March 2010 (Coffs only)