Motoring

Drive incorporating CARS is Australia's leading automobile exchange marketplace, which offers an ideal place for buyers and sellers to connect.

Featuring a comprehensive combination of display and classified advertising from a range of sellers, our new on- and offline media platform delivers a national network with a truly regional focus. Drive incorporating CARS gives advertisers the opportunity to partner with Australia's publishing experts – Fairfax Media (Drive.com.au) and APN Australian Regional Media, the leading publisher of regional daily newspapers within Queensland and Northern New South Wales.

Drive incorporating CARS is now published across a range of APN newspapers, including daily and non-daily titles, and is supported by Drive.com.au. This print and online offering enables advertisers to specifically target Australia's 14 million+ potential car buyers in both metropolitan and regional areas, via their preferred media for automotive information. Research reveals that over 75% of the nation's drivers turn to newspapers and/or online when seeking information on vehicle purchases – making the Drive incorporating CARS in-print and Drive.com.au online network ideal for targeting new and used car buyers.

The research credentials of Drive incorporating CARS are impressive. APN newspapers are the leading titles for reaching consumers living in high-growth regional markets from Mackay to Coffs Harbour, and the APN portfolio reaches 68% of potential car buyers within its primary market*. Drive.com.au attracts over 1.5 million visitors per month, from metropolitan and regional markets across the nation^.

For more information on Drive incorporating CARS and the multimedia advertising packages that are available, please contact your Account Manager or nearest APN office.

 

_{Source: Morgan March 2010 National Database; potential car buyers based on drivers; nomination of any media - net newspapers/online   *Net readership of surveyed titles; APN primary distribution area   ^Nielsen Net Ratings Market Intelligence May 2010; total domestic}